Thursday, October 30, 2014

[G135.Ebook] PDF Download Two Knotty Boys Showing You the Ropes: A Step-by-step, Illustrated Guide for Tyi, by Larry (Photos) Utley

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Two Knotty Boys Showing You the Ropes: A Step-by-step, Illustrated Guide for Tyi, by Larry (Photos) Utley

  • Sales Rank: #5356760 in Books
  • Published on: 2006
  • Binding: Paperback

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Thursday, October 23, 2014

[F483.Ebook] Ebook Advertising Media Planning: A Brand Management Approach, by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

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Advertising Media Planning: A Brand Management Approach, by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.

Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.

Several new chapters have been added to the fourth edition, including:

  • International advertising
  • Campaign evaluation
  • The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today
  • Evaluating media vehicles, filled with up-to-date examples
  • Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media
  • Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media
  • Increased coverage of communication planning
  • Added focus on the importance of media strategy early on in the book
  • Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular

An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

  • Sales Rank: #24324 in Books
  • Brand: imusti
  • Published on: 2015-04-12
  • Released on: 2015-04-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .82" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 360 pages
Features
  • Routledge

About the Author

Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books.

Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books.

Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.

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[K880.Ebook] PDF Ebook The Rest Of The Story, by Paul Harvey

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The Rest Of The Story, by Paul Harvey

  • Sales Rank: #3002276 in Books
  • Published on: 1977
  • Binding: Mass Market Paperback

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Thursday, October 16, 2014

[R795.Ebook] Ebook Download Why Be Happy When You Could Be Normal?, by Jeanette Winterson

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Why Be Happy When You Could Be Normal?, by Jeanette Winterson

"Magnificent . . . A tour de force of literature and love."—Vogue

"Why Be Happy When You Could Be Normal? is raucous. It hums with a dark refulgence from its first pages. . . . Singular and electric . . . [Winterson's] life with her adoptive parents was often appalling, but it made her the writer she is."—The New York Times

"[Winterson is] one of the most daring and inventive writers of our time—searingly honest yet effortlessly lithe as she slides between forms, exuberant and unerring, demanding emotional and intellectual expansion of herself and of us. . . . In Why Be Happy,, [Winterson's] emotional life is laid bare . . . [in] a bravely frank narrative of truly coming undone. For someone in love with disguises, Winterson's openness is all the more moving; there's nothing left to hide, and nothing left to hide behind."—Elle

Jeanette Winterson’s bold and revelatory novels have earned her widespread acclaim, establishing her as a major figure in world literature. She has written some of the most admired books of the past few decades, including her internationally best-selling first novel, Oranges Are Not the Only Fruit, the story of a young girl adopted by Pentecostal parents, that is now often required reading in contemporary fiction classes.

Why Be Happy When You Could Be Normal? is a memoir about a life’s work to find happiness. It is a book full of stories: about a girl locked out of her home, sitting on the doorstep all night; about a religious zealot disguised as a mother who has two sets of false teeth and a revolver in the dresser, waiting for Armageddon; about growing up in a north England industrial town now changed beyond recognition; about the universe as a cosmic dustbin. It is the story of how a painful past, which Winterson thought she had written over and repainted, rose to haunt her later in life, sending her on a journey into madness and out again, in search of her biological mother. It is also a book about other people’s literature, one that shows how fiction and poetry can form a string of guiding lights, a life raft that supports us when we are sinking.

Witty, acute, fierce, and celebratory, Why Be Happy When You Could Be Normal? is a tough-minded search for belonging—for love, identity, home, and a mother.

  • Sales Rank: #62911 in Books
  • Published on: 2013-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 5.50" w x .75" l, .65 pounds
  • Binding: Paperback
  • 240 pages

From Bookforum
In her new memoir, Why Be Happy When You Could Be Normal?, Winterson returns to the source, her grim girlhood in a sooty English industrial town in the 1960s, to tell her story more forthrightly than she has before. Aiming for narrative tidiness tends to dilute this memoir's delightfully unorthodox quality. But for the most part, this bullet of a book is charged with risk, dark mirth, and hard-won self-knowledge. —Parul Sehgal

Review
"Why Be Happy When You Could Be Normal? is raucous. It hums with a dark refulgence from its first pages. . . . Singular and electric . . . [Winterson's] life with her adoptive parents was often appalling, but it made her the writer she is."—The New York Times

"She's one of the most daring and inventive writers of our time—searingly honest yet effortlessly lithe as she slides between forms, exuberant and unerring, demanding emotional and intellectual expansion of herself and of us. . . She explores not only the structure of storytelling byt the interplay of past, present, and future, blending science fiction, realism, and a deep love of literature and history. . . . In Why Be Happy, [Winterson's] emotional life is laid bare. [Her] struggle to first accept and then love herself yields a bravely frank narrative of truly coming undone. For someone in love with disguises, Winterson's openness is all the more moving; there's nothing left to hide, and nothing left to hide behind."—A.M. Homes, Elle

"To read Jeanette Winterson is to love her. . . . The fierce, curious, brilliant British writer is winningly candid in Why Be Happy When You Could Be Normal? . . . [Winterson has] such a joy for life and love and language that she quickly becomes her very own one-woman band—one that, luckily for us, keeps playing on."—O, the Oprah Magazine

"Magnificent . . . What begins as a tragicomic tale of triumph over a soul-destroying childhood becomes something rougher and richer in the later passages. . . . Winterson writes with heartrending precision. . . . Ferociously funny and unfathomably generous, Winterson's exorcism-in-writing is an unforgettable quest for belonging, a tour de force of literature and love."—Vogue

"A memoir as unconventional and winning as [Oranges Are Not the Only Fruit], the rollicking bildungsroman . . . that instantly established [Winterson’s] distinctive voice. . . . It’s a testament to Winterson’s innate generosity, as well as her talent, that she can showcase the outsize humor her mother’s equally capacious craziness provides even as she reveals cruelties Mrs. Winterson imposed on her. . . . To confront Mrs. Winterson head on, in life, in nonfiction, demands courage; to survive requires imagination. . . . But put your money on Jeanette Winterson. Seventeen books ago, she proved she had what she needed. Heroines are defined not by their wounds, but by their triumphs.”—New York Times Book Review

"Jeanette Winterson's sentences become lodged in the brain for years, like song lyrics. . . . Beautiful . . . Powerful . . . Shockingly revealing . . . Raw and undigested . . . Never has anyone so outsized and exceptional struggled through such remembered pain to discover how intensely ordinary she was meant to be."—Slate

"Bold . . . One of the most entertaining and moving memoirs in recent memory . . . A coming-of-age story, a coming-out story, and a celebration of the act of reading . . . A marvelous gift of consolation and wisdom."—The Boston Globe

"Unflinching . . . That Winterson should have survived such a terrible early immersion in darkness at all is a kind of miracle. That she should have emerged, if not unscathed then still a functioning human being and a creative artist, is an even greater accomplishment."—San Francisco Chronicle

“With raw honesty and wit, Winterson reveals how she fought her way to adulthood, finding success, love—and ultimately forgiveness.”—People (4 stars)

"There’s always been something Byronic about Winterson—a stormily passionate soul bitterly indicting the society that excludes her while feeding on the Romantic drama of that exclusion. . . . Why Be Happy When You Could Be Normal? restores Winterson to her full power. . . . This is a book that will inspire much underlining."—Salon

"[Winterson's] novels—mongrels of autobiography, myth, fantasy, and formal experimentation—evince a colossal stamina for self-scrutiny. . . . [A] proud and vivid portrait of working-class life . . . This bullet of a book is charged with risk, dark mirth, hard-won self-knowledge. . . . You're in the hands of a master builder who has remixed the memoir into a work of terror and beauty."— Bookforum

"Riveting . . . Beautifully open . . . Why Be Happy is a meditation on loss, stories, and silences."—Newsday

"Riveting . . . There's a lot of flinty humor here, a lot of insight into the emotional legacy of adoption—and a generally refreshing admission that understanding life is as hard as living it."—Entertainment Weekly (A-)

"Arresting and suspenseful . . . Offers literary surprises and flashes of magnificent generosity and humor."—The Washington Post Book World

"[Why Be Happy] very possibly [contains] the most honest writing Winterson has ever done: bone-hard, bone-naked truth that hides nothing about the discovery process of finding her biological mother, and going mad. . . . Her observations read as verses of the King James Bible: bold, beautiful, and true."—Los Angeles Review of Books

"Captivating . . . A painful and poignant story of redemption, sexuality, identity, love, loss, and, ultimately, forgiveness."—Huffington Post

"Raw . . . A highly unusual, scrupulously honest, and endearing memoir."—Publishers Weekly (starred review)

"Clarion, courageous, and vividly expressive, Winterson conducts a dramatic and revelatory inquiry into the forging of the self and liberating power of literature."— Booklist (starred)

"[Winterson] is piercingly honest, deeply creative, and stubbornly self-confident. . . . A testimony to the power of love and the need to feel wanted."—The Seattle Times

"Winterson pulls back the veil on her life as she really lived it and shows us that truth is not only stranger than fiction, but more painful and more beautiful as well. . . . Searing and candid . . . Winterson holds nothing back. . . . Written with poetic beauty."— Bookpage

"Shattering, brilliant . . . There is a sense at the end of this brave, funny, heartbreaking book that Winterson has somehow reconciled herself to the past. Without her adoptive mother, she wonders what she would be—Normal? Uneducated? Heterosexual?—and she doesn't much fancy the prospect. . . . She might have been happy and normal, but she wouldn't have been Jeanette Winterson. Her childhood was ghastly, as bad as Dickens's stint in the blacking factory, but it was also the crucible for her incendiary talent."—The Sunday Times (UK)

"Unconventional, ambitious . . . The experience of reading Why Be Happy is unusually visceral. Winterson confronts her actions, personality quirks, even sexuality, with a kind of violence, as if forcing herself to be honest. . . . The prose is often breathtaking: witty, biblical, chatty, and vigorous all at once."—Financial Times

"An extraordinary tragic-comic literary autobiography."— The Guardian (Best Book of 2011)

"Searing . . . Winterson's truth is just as compelling as any fiction."—Entertainment Weekly (The Must List)

"Moving, honest . . . Rich in detail and the history of the northern English town of Accrington, Winterson's narrative allows readers to ponder, along with the author, the importance of feeling wanted and loved."—Kirkus Reviews

"Compelling, in fact, perhaps even more so when compared to the fictionalized version written by Winterson as a twenty-five-year-old. Then, passion and anger seemed to burn off the page. . . . Now comes [an] emotional excavation as a fifty-two-year-old looking back with a cooler, more forgiving eye. . . . The specifics of [Winterson's] early abuse are vivid, violent, and no less horrifying for their familiarity. . . . If the memoir was begun as a final exorcism of the monster mother, it ends with a moving acceptance of her."—The Independent (UK)

"Stunningly lovely and fearlessly reflective, Why Be Happy is a reminder of what the project of remembering and recording can—and should—be."—Bookreporter

"Exquisite . . . About survival and triumph but also about deep wounds."—LAMDA Literary Review

"Winterson's memoir is a brave and searingly honest account of how she reclaimed her childhood through the power of language. . . . Rich in autobiographical detail, it is as wide and bold an experiment in the memoir form as any so far written. Indeed, one of the most daring—and riskiest—experiments this book pulls off is a sudden fast-forward from the world of the lonely, adopted child that we think we know from Oranges Are Not the Only Fruit, to the recent present where, in writing that is astonishingly naked and brave, Winterson reveals the legacy of that difficult childhood. . . . Why Be Happy is proudly, and sometimes painfully honest. It is also, arguably, the finest and most hopeful memoir to emerge in many years, and, as such, it really should not be missed."— The Times (UK)

"As compulsively readable as Truth and Beauty, Ann Patchett's great memoir of friendship. . . . A tribute to the salvation of narrative."—Shelf Awareness

"At last—and essential new book by Jeanette Winterson. She is a natural memoirist. . . . Wry, urgent . . . Pressed on by the need for self-discovery, the prose doesn't miss a beat. . . . Winterson is frank about her own oddness, her fierceness. . . . If the first half of the book has been polished by retelling, the second half is raw, immediate. . . . Gone is the Nabokovian memoir in which the exquisite past is presented under glass, skewered by a pin. This is the age of instant communication, of forthright, unmediated responses. Winterson has her finger to the wind."—Evening Standard (UK)

“Provides a vivid picture of the grotesque behaviors of the lunatic mother she refers to as ‘Mrs. Winterson.’ This is a detailed portrait of a life that saved itself. The hard work Winterson did to find her place in the world after growing up as an outsider’s outsider is not exaggerated. We are lucky she survived to tell the tale.”—Library Journal (starred review)

"As beautifully crafted as any of Winterson's fiction."—Foreword

"Winterson makes the pages sing. . . . A moving, artfully constructed piece of writing that sustains tension until the last sentence."—The Globe and Mail (Favorite Book of the Year)

“Idiosyncratic . . . [Winterson] is intense on the page . . . [with] more charisma than a Pentecostal preacher. . . . A sad story, a funny story, a brave story.”—The Scotsman

"This is no narrative of victimhood, but one of gratitude. In its lugubrious humor, its striving to find virtue in unlikely places and in its willingness to try to understand the forces that damaged her mother, Why Be Happy When You Could Be Normal? recalls a feminine version of Edmund Gosse's Father and Son. . . . Winterson lends all [her] fierce poetry, intelligence, and epigrammatic punch to [the] prose. . . Thrilling as the author may be in the denunciation of her mother, the tale as a whole foregrounds the woman's vulnerability; empathy keeps breaking through."—The Australian

"We are shown 'how it is when the mind works with its own brokenness,' and come to respect Winterson's psychological courage and her rage to love."— Sunday Telegraph

"This difficult, spirited, engaging book, with its touching openness and maddening lack of candor, is a resonant affirmation of the power of storytelling to make things better."—The Daily Mail

About the Author
Born in Manchester in 1959 and adopted into a firmly religious family, Jeanette Winterson put herself through higher education and studied at Oxford University. She is the author of numerous novels, including Oranges Are Not the Only Fruit, Sexing the Cherry, and The Passion. Winterson lives in Gloucestershire, UK.

Visit her website at jeanettewinterson.com

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69 of 71 people found the following review helpful.
Inside the Orange
By A. B. King
How to start a review of Jeanette Winterson and her writing. Not an easy task. If you have read Oranges Are Not the Only Fruit, her autobiographical novel about her childhood and early adulthood, then you know that she is a fiery independent woman, who, incidentally, is also a lesbian. She wrote it as fiction in her twenties. Now in her fifties, she revisits that time of her life. The term brutal honesty keeps popping up, but she is not brutal. There is a profound tenderness for herself and for those in her life. What she shows us is the hard scrabble life in working class Northern England of the seventies. (Her observations on the effects of Thatcher's policies are sharp-edged.) Looking back after thirty, forty years, she seems to have found some forgiveness for the woman apparently incapable of love who adopted her.
Winterson does not write "womb to tomb" as she puts it. She circles the object of her study, her book. And we realize that this object is her heart, so tough that love is not allowed in. She pokes here and there, probing her memories, reliving brief insightful moments of her childhood. She reports to us how she could not love anyone, or even befriend a classmate, despite desperately needing someone in her young life.
And then, being Jeanette Winterson, she takes us to the present time and her search for her birth mother, which is mainly a struggle to get though the bureaucratic procedures set up to thwart adoptees from locating their birth parents.
The book ends with limited resolution, with Jeanette's heart finally opening. It is the most tender-hearted inconclusive ending I have read, probably ever. She stands with her heart exposed, bruised, torn, but beating strong.
I love this woman's writing. I do not always like her books, but this one is truly magnificent.

82 of 88 people found the following review helpful.
Stories are Compensatory
By Andre Gerard
In the October 28th Guardian, Jeanette has an essay which retells the opening of Why Be Happy When You Could be Normal? The retelling is as riveting as the original. In essay and book, Winterson portrays herself as a survivor. Her childhood reads like the darker parts of some Grimms fairytale, even if her telling of the story is often lightened by empathy. Here, for instance, is a description of her often abusive, book-burning, adoptive mother.

"She filled the phone box. She was out of scale, larger than life. She was like a fairy story where size is approximate and unstable. She loomed up. She expanded. Only later, much later, too late, did I understand how small she was to herself. The baby nobody picked up. The uncarried child still inside her."

A later passage reads:

"Babies are frightening - raw tyrants whose only kingdom is their own body. My new mother had a lot of problems with the body - her own, my dad's, their bodies together, and mine. She had muffled her own body in flesh and clothes, suppressed its appetites with a fearful mixture of nicotine and Jesus, dosed it with purgatives that made her vomit, submitted it to doctors, who administered enemas and pelvic rings, subdued its desires for ordinary touch and comfort. Then suddenly, not out of her own body, and with no preparation, she had a thing that was all body. A burping, vomiting, sprawling faecal thing blasting the house with rude life."

Jeanette makes it hard not to feel some sympathy, even for twisted Mrs. Winterson.

Like many patremoirs, Winterson's matremoir is as much about the power of storytelling as it is about the parent. Good writers know how words create reality, and when writing about their parents, they are also acutely aware of how "Truth for anyone is a very complex thing." Also, as Jeanette goes on to say, "For a writer, what you leave out says as much as those things you include." Much of the essay, and presumably the book, is about how Jeanette used books and words to survive and alter the darkness of her world. For her, "Stories are compensatory."
One last quotation from the essay, and then I'm off to try to find a copy of the book:

"Growing up is difficult. Strangely, even when we have stopped growing physically, we seem to have to keep on growing emotionally, which involves both expansion and shrinkage, as some parts of us develop and others must be allowed to disappear ... Rigidity never works; we end up being the wrong size for our world."

Andre Gerard,
Editor of Fathers: A Literary Anthology

57 of 63 people found the following review helpful.
Writing away the pain
By N. B. Kennedy
My one thought on finishing this book is that I'd like to convey to Ms. Winterson my sorrow over her abusive and stunted childhood. I had a strict and restrictive faith upbringing, but it was within the context of a stable home and caring parents. For those who complain that Ms. Winterson is a whiner, I believe there is no way to adequately express how deeply this kind of upbringing can crush your soul. Well, there is one way of doing it -- by writing about it. Ms. Winterson has done that, both here and with her fictional Oranges Are Not the Only Fruit and I hope it brings her a measure of peace.

My three-star rating stems from the fact that in this memoir, Ms. Winterson refers repeatedly to her other books and writings, quoting parts of them at length, and I'm not familiar with these books, so the references didn't hold the depth of meaning for me that they obviously hold for her. This feeling that I was missing out on something made it hard for me to stay with the narrative at many points. Yet she is a colorful and insightful writer, which kept me reading to the end.

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Tuesday, October 7, 2014

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Nanoalloys: From Fundamentals to Emergent Applications presents and discusses the major topics related to nanoalloys at a time when the literature on the subject remains scarce. Particular attention is paid to experimental and theoretical aspects under the form of broad reviews covering the most recent developments. The book is organized into�11 chapters covering the most fundamental aspects of nanoalloys related to their synthesis and characterization, as well as their theoretical study. Aspects related to their thermodynamics and kinetics are covered as well. The coverage then moves to more specific topics, including optics, magnetism and catalysis, and finally to biomedical applications and the technologically relevant issue of self-assembly.

With no current single reference source on the subject, the work is invaluable for researchers as the nanoscience field moves swiftly to full monetization.

  • Encapsulates physical science of structure, properties, size, composition and ordering at nanoscale, aiding synthesis of experimentation and modelling
  • Multi-expert and interdisciplinary perspectives on growth, synthesis and characterization of bimetallic clusters and particulates supports expansion of your current research activity into applications
  • Synthesizes concepts and draws links between fundamental metallurgy and cutting edge nanoscience, aiding interdisciplinary research activity

  • Sales Rank: #6213339 in Books
  • Published on: 2013-04-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.10" w x 6.00" l, 1.60 pounds
  • Binding: Hardcover
  • 432 pages

Review

"These eleven articles start at the foundations of nanoalloys and go on to emergent technologies, taking into consideration the tiniest of differences in this near-zero-tolerance environment, starting with chemical synthesis of metal nanoparticles and nanoalloys. Entries then address the physical preparation of nanoalloys, modeling the electronic and geometric structure of nanoalloys, experimental techniques for structural characteristics, thermodynamical properties, kinetic aspects…optical probes of the chemical structure in metallic nanoalloys,…"--Reference & Research Book News, December 2013

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